Wishful Drinking is a Bottleshop and Taproom bringing a fresh and vibrant range of craft beers to Rickmansworth. Re:View has been involved in their project from day one with conceptualising the brand environment and elements of the bar interior.
Working closely with the owners, we have branded many items, from Growlers to Glasses and Kegs to Bags. Steve and Chris understand the need for a strong brand image and have utilised many “sticky” branded items that customers will take out of the shop, such as the hessian bags and beer growlers.
During the initial launch of the bar, we worked on window graphics, Press advertisements and internal Point of Sale items to create a consistent brand environment which has been an essential tool in getting the brand known in the local area. The 1 over the 8 Loyalty scheme and an Oktoberfest Event have also been used to promote the bar and promote sign-up to the Wishful Drinking Newsletter.