Why You Should Be Repurposing Old Blog Content

Are your old blogs gathering dust? Don’t write them off. With a bit of TLC, you can transform your old content and give it a second life while attracting more traffic and engagement.

Learn how to repurpose old blog content with five easy steps below.

What Does It Mean To Repurpose Old Blog Content?

Content repurposing is the process of updating old blog posts or using parts of old posts to create something new and improved.

Repurposing old blog content ensures your content is up-to-date, engaging, and following the latest search engine strategy. It’s a must if you’re focusing on your SEO.

But that’s not the only benefit. It can also help your marketing team save precious time. A 1,000-word blog takes around three to four hours to write with research and editing. Updating old content is much faster, allowing your team to focus on new projects or other essential tasks.

How Does This Help Your SEO?

Content repurposing is great for your SEO, as you can update it to the current SEO best practices. This could be through a clearer format, new keywords, or by adding more valuable information.

All of these techniques help to improve reach and ranking and can even sometimes attract a new audience — this is especially common if you repurpose the content for another social media or platform.

The Best Ways To Repurpose Old Blog Content

1. Think About Your Target Audience

Before you go all-in with keywords and rewrites, take a few minutes to refresh your mind on who the content is aimed at. Good questions to ask yourself include:

• Has the audience demographic changed since the first post?
• Does the audience have different or more modern needs?
• How will the audience be searching for content?
• Are there any comments or feedback from the audience?

Use the answers to these questions to guide your repurposing. Remember, you’re tailoring your content to their needs. If not, they might not find it!

2. Do A Keyword Refresh

The keywords you used at the time might not be relevant anymore. Conduct some SEO keyword research and filter these through the piece.

Be careful of keyword stuffing, though. Search engines don’t reward spammy content. Instead, write naturally and don’t force phrases if they don’t read naturally.

3. Optimise The Format

Does the blog post have a clear structure? Have you made the most of H2 and H3 headings? Is the body text split into brief paragraphs? Is there a clear call to action?

There’s more to writing a blog post than creating a big wall of text, and formatting trends tend to change with every Google update. So, review your competitors’ recent blog posts and see how you can elevate your old posts to rival them.

4. Spread The Content Over Social Media

A fantastic blog post deserves to be shared. Once you’ve updated it, don’t finish work for the day. Promote it as a graphic on Pinterest or make an Instagram post with its main quotes. You’ve done the hard work, so spread the news far and wide.

5. Work With Experts

Whether you’re unsure which tricks you need to use or simply don’t have enough time to refresh your content, an expert team can step in and help.

Digital marketing agencies are on hand to help you revitalise your blog while strategizing new content for the future. Plus, a professional team can help with web design, digital security, branding, and much more.

Learn how Re:View Creative can help today. Or jump to our portfolio to see what we do best.