The Benefits of Planning Social Media Content in Advance

We get it — the idea of planning posts, blogs, and stories in advance sounds like yet another long to-do list.

This isn’t the most attractive proposition, especially when you’re running a business, managing a team, and even balancing the books.

However, there’s something to be said for having your social media content planned and approved in advance. For one thing, you won’t wake up in the night panicking over that forgotten Instagram post!

But the benefits for your business go way beyond better sleep. Keep reading to learn the benefits of planning social media content in advance and how to get organised.

Consistency is Key

Consistency is key is a popular saying for a real reason.

Social media algorithms (and followers) like consistency. When your brand posts regularly, the algorithm notices and is more likely to boost you to old and new viewers.

The team at Shopify even recommends specific times for posting on Instagram, such as 3 p.m. on Saturdays and 7 p.m. on Sundays.

With a plan, it’s easier to pick a day or two and stick to them!

You Can Implement Strategy

Believe it or not, there’s a strategy for social media posts beyond simply “make it look pretty.”

When you plan your posts in advance, you can put more thought into what your company is posting. This could be season-specific content, posts that ask your audience questions, or simply the chance to jump on time-specific trends and memes—if applicable to your brand, of course!

Pro Tip: Experts can assess the data and determine which posts your audience likes the best to ensure more future engagement. Hint — it’s not AI content!

A Sleek Brand Identity

While planning social media posts in advance isn’t always about appearances (see above!), ensuring your posts are visually cohesive and match your brand identity is important.

It’s harder to make a perfect Instagram feed when rushing a last-minute Canva graphic.

Instead, when you plan content in advance or work with a professional agency, you can relax knowing each graphic is considered and approved.

More Time for What Really Matters

Lastly, taking a few hours at the start of each month to solidify a content plan actually saves more time in the long run.

This might sound false at first, especially if you’re not used to spending a few hours dedicated to your social media.

But think of it this way: a concrete plan means you won’t spend half an hour here or a few hours there scrambling for ideas or quick posts.

This gives you more time for what really matters, whether that be reaching out to new clients, perfecting your services, or simply kicking back with a cuppa.

How the Experts Can Help

Planning your social content in advance is a fantastic way to organise your marketing on these channels.

However, if you can’t spare a few hours or don’t fancy playing with likes and follows on the clock, a professional digital marketing agency can help.

And that’s where Re:View Creative comes in.

We provide digital marketing and content creation services (amongst a whole host of other things) to keep your audience engaged and free up your time.

Ready to become a social star? Get in touch with us to see how we can help.

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