How to Improve Your Estate Agency Website in 3 Steps
Buyers aren’t the only ones competing in the housing market. Estate agents also need to put in the work to attract sellers and solidify a trustworthy reputation.
As an estate agent, your website is an important asset. It’s your main billboard — where potential sellers will land and decide whether they’ll choose you to let or sell their property. If your site isn’t set up for success, you might lose a few to your competitors.
Luckily, optimising your website for long-term success and proving your experience as a trustworthy vendor is more straightforward than ever.
Our experts have pooled together three crucial tips estate agents need to consider when working on their online presence. With these, showing off your expertise and attracting the attention of sellers is effortless.
1. Connect Your Property Management System
Uploading new properties to your website might feel like a tedious admin task, but it’s a crucial one you can’t put off. Fortunately, you can use a professional plugin that makes the whole process quicker and easier, giving you more time to tackle your to-do list.
Property Hive, a specialised plugin, can seamlessly connect and feed new properties onto your website from your property management system. This means no extra steps, just a streamlined process that saves you valuable time.
At Re:View Creative, we’ve just renewed our licence at Property Hive, meaning we’re perfectly positioned to oversee property feed integration for estate agent websites. We’re here to tackle the online tasks so you can focus on your business.
2. High-Quality Property Photos
Professional property photos will always perform better than low-resolution images taken by the office intern!
When it comes to professional photography and videography, you want to ensure the property is organised, well-lit, and showcased to its fullest potential. You may even want to work with a professional photographer to ensure the photos work for you rather than against you.
Alongside focusing on the images, you should write informative property descriptions with accurate details, and it doesn’t hurt to upload the floor plan as well.
Adding all of these shows sellers that you take property marketing seriously, increasing their trust in your agency.
3. Make The Website Mobile-Friendly
Lastly, according to SEMRush, mobile browsing is 81% more popular than desktop browsing. Alongside looking nice on a computer screen, your property website needs to cater to these needs.
Remember to check how your site looks on phones and tablets. Sometimes, information may disappear or not be so clear on a smaller screen. Keep adjusting the format until it works seamlessly on all devices.
You don’t want to lose sellers because your website doesn’t show key information on smartphones!
Work With The Experts
Above are three critical steps to take when finalising your estate agency website. But they’re not the only three!
Creating a website from scratch, maintaining it, and overseeing your online presence is a continuous process. It takes time and expertise alongside your day-to-day jobs — and that’s where we come in.
Re:View Creative works with estate agents to ensure their website is seamless and supplied with the latest industry-specific plugins.
We’re also on hand to help with social media posts, newsletters, online content, brand identity, and graphic design so you can spend more time doing what you do best.
