7 Ways to Boost Newsletter Engagement
With over 361 billion emails zipping around every day, email marketing is far from dead. But many companies are missing out on an essential marketing channel simply by sending lack-lustre campaigns that get caught up in the sea of unopened messages.
Today, we’re looking at how you can elevate your newsletters from “junk” to “favourites.” Let’s jump straight in.
7 Tips To Increase Newsletter Engagement
Ready to supercharge your newsletters? Watch the open rate double with these expert-approved newsletter tips and tricks.
1. Cut The Fluff
The average office worker receives approximately 121 emails per day. You need to get your point across quickly.
If your newsletter is full of waffle, it will likely go straight to the junk and stay there. So, don’t waste time with words. Tell your audience the key points first and be savage with your word count.
2. Provide Useful Information
We’ve all heard that “Content is King,” but don’t shrug this phrase off. Useful content shows that you care about your audience, provide value, and are an authoritative voice in your niche.
Whether you’re trying to make a sale or share information, craft it to benefit the audience.
3. Create Eye-Catching Visuals
A visually appealing email will always perform better than a black-and-white text newsletter. So, get creative and use an eye-catching template. Fill it with call-to-action buttons, attractive headers, and designs that will hold your audience’s attention.
You should also make sure the newsletter design fits your brand identity. This will help your recipients recognise your content from a glance.
4. Consider Personalised Newsletters
Personalised emails are much more effective than standard newsletters, as they tell your recipients you’ve taken the time to understand their needs.
This could be as simple as implementing an automation that adds their name to the email, or you can spend time monitoring your audience’s behaviour and create niche emails that will appear to the demographic.
5. Spend Time On The Subject Line
The email subject line is small but mighty. This is the first thing your audience will see, and if it’s not interesting, it won’t be tapped.
Catchy, funny, or urgent subject lines perform better. You should also avoid long subject lines, as some users may only see a snippet. Emojis can also catch your reader’s attention, but only use these if they fit your brand’s voice.
6. Add Images
Like an attractive design, images can help to add value to your newsletter. Emails with images have higher click-through rates, making it easier for you to drive traffic to your website. Images also make readers more likely to regularly open your newsletters, as readers enjoy visual content.
If you want to take your content to the next level, consider adding animations and gifs into the mix, too.
7. Make Readers Curious
Newsletters are a stepping stone to your website or shop. Of course, they should also aim to connect with your customers. But the primary goal is to connect them with your services and products.
So, make readers curious by showing off the highlights of your business and how you can solve their pain points. Don’t forget to link your website and make it clear via CTA buttons. You don’t want to drum up intrigue and forget to add a link!
Let a Professional Take Care of the Details
Want to boost your traffic and visibility through newsletters but just don’t have the time? Allow a team of professionals to handle the details for you so you can focus on what really matters. Re:View Creative delivers creative and innovative solutions across all channels — including email newsletters.
Learn more about what we do. Or reach out for personalised advice.
