Standing Out from the Crowd with a Professional Brand Identity
How many businesses offer similar services to yours? Perhaps none provide the same exact packages as you. However, we’re willing to bet a few come close.
To stand out amongst your competitors, you must offer stellar services, have an excellent reputation, and have a recognisable brand identity.
But when rushing to compete, many directors let branding fall to the wayside or forget it altogether. This can leave you at a disadvantage, as many potential customers pick and choose based on looks, reviews, and offerings.
Are you curious about brand identity and its many benefits? In this blog, we’re looking at how brand identity can benefit your business and how you can access these advantages. Scroll down to find out more.
Top 6 Benefits of Brand Identity
Brand identity is necessary to provide your audience with a positive first impression and an overall snapshot of the problems your business can solve.
Some of the core benefits of brand identity include:
1. Ability to differentiate yourself from competitors
A bespoke look ensures your business is visually different from competitors. No one will confuse your logo with the next!
2. Highlights your USP
Any USPs and special services can be woven into your brand identity, showing your audience what separates you from the competition.
3. Creates a cohesive look for your website, products, social media, etc.
Companies overlook how important cohesive branding is. Your online presence is much more professional when each platform has the same logo and colour palette.
4. Increased brand awareness and a more memorable look
Professional branding and a strong identity make your audience more likely to recognise and return to your services. Yipee!
5. Higher customer loyalty
A strong brand identity also helps with customer loyalty and retention. A succinct look will stick in their minds, especially once they’ve worked with you before. They’re also more likely to recommend you to others.
6. A more trustworthy and professional look
Finally, professional branding gives an overall more trustworthy and professional look. You wouldn’t trust a brand with a half-baked website, so why expect customers to have confidence in your so-so Wix domain?
Did you know? Stronger branding can also help you filter out bad leads. That’s right. A strong and professional identity attracts clients and customers who align with your values. There’s a lower chance of mismatches when you show the world your ethos.
How to Create a Brand Identity
All fired up and ready to go?
Bookmark this page to remember how to create an elevated brand identity. You’ll unlock the above benefits in no time.
- Analyse what you want to communicate to your audience.
- Research how your competitors communicate.
- Decide on a message and aesthetic.
- Create a plan for your website, logo, copy, etc.
- Implement the strategy and monitor its reception.
Use these brief steps to inform your process, but remember not to rush them. Successful brand identities weren’t built overnight, and many were created by experts.
As a full-service design agency, Re:View is on hand to take the difficulty away from brand identity. With years of experience and a passion for the details, we ensure our clients’ branding represents their values, positioning, and overall personality. You’ll never have to create a logo on MS Paint again. Promise.
Learn more about our work and what we do, or take a peep at previous branding projects.
Want personalised advice branding advice? Drop us a line, and we’ll reply as soon as possible.
