BBC Rio Olympics trailer
The much awaited TV trailer for the 2016 Rio Olympics has been released by the BBC.
This animated short features heavily on the natural world and its inhabitants, as you watch them doing gymnastics, synchronised diving and even volleyball.
The animals then transform into Olympic athletes, all against the set of Rio’s Tijuca rainforest. The trailers directors – Againstallodds, made sure to add some humorous touches and to steer clear of sports advertisement clichés…
Mark Roalfe, chairman and creative director at RKCR/Y&R, said “We’ve set the bar pretty high with our work on the Olympics with BBC Sport in previous years, so humanizing animals felt like a fresh and interesting approach to differentiate ourselves from all the activity around Rio 2016.”
As an impressive piece of animation highlights how exciting the upcoming games will be and only helps to create more expectation as the games draw ever closer.
