Why Landing Page Design Is More Important Than You Think
When it comes to digital marketing and website design, landing pages are a critical topic all business owners and marketers need to consider.
However, if you’re new to the subject, you might wonder what sets these apart from your standard web pages — and why they’re such a critical part of the online sales process. Keep reading to learn more about these important pages and how to create memorable landing pages.
What Is a Landing Page?
Landing pages are stand-alone website pages with specific purposes. They’re usually created as part of a marketing campaign with one focus or call to action (CTA).
What sets them apart from other website pages is their simple purposes. They’re not there to give you diverse options or help with website navigation. They’re there with a single goal: to keep your audience following the sales funnel and convert traffic into sales.
How Professional Landing Page Design Can Help Your Business
Landing pages are there to convert sales or to gain customer information. A poorly designed page will leave you with fewer purchases and data. This makes turning traffic into customers much easier and helps you meet your business goals.
In addition to increased conversions, landing pages can help you with targeted messaging. Not all of your campaigns will apply to a broad customer base, so creating individual landing pages will help you tailor your messages to the right audiences.
Well-designed websites create great first impressions. So, don’t neglect your landing pages! An on-brand and user-friendly landing page will provide a better customer experience, leading to better customer retention and fewer bounce rates.
Lastly, landing pages can give you a competitive edge. Most markets are crowded. So, having a high-quality landing page will make you stand out and lift your business above the noise.
Key Elements of a Good Landing Page
Your landing page design will depend on your brand identity and industry. However, there are a few key elements you can’t ignore.
- A clear CTA — CTAs guide your audience to the next step of the process, usually purchasing or passing on their information. This is one of the most essential parts of the page. Make sure it’s easy to find and understand.
- Engaging visuals — From high-quality product photos to clear graphics, including imagery on your landing page is vital. You want to illustrate why your product or service is valuable to the end user.
- Simple layout — Landing pages have a clear aim, and a clutter design or too many elements can diffuse the overall message. Opt for a clean layout for the best results.
- Mobile optimisation — Don’t only focus on the desktop design. Double-check that your landing page also works on mobiles. Mobile browsing counts for 48% of web traffic these days.
Contact the Landing Page Experts
Creating top landing pages isn’t rocket science, but it’s also not a quick five-minute exercise either. And that’s where experts like Review Creative come in!
We’re here to help you build landing pages that reflect your brand’s look, align with your business goals, and convert browsers into buyers.
Learn more about what we do today. Or see our previous work in our online portfolio.
Ready to start the conversation? Shoot us a message here.
